Ap(p)t Is The New Myntra!

Image Courtesy: Myntra

Image Courtesy: Myntra app

Did you know an average person checks their phone 150 times a day?

Well, I didn’t know that for a fact but I check my phone at least 100 times a day. It’s a habit we have inculcated in the post-smartphone era. The phones look good, mostly sleek with moderate to big screens, high Bezel ratio (screen to body ratio) with high-resolution display – overall, it’s a pleasure just to look at the beautiful LCD screen. My father-in-law, who isn’t nearly as tech-savvy as us, still checks his smartphone as often as possible. He loves his wallpaper, the little screensaver effects, and mostly listens to his favourite music any time of the day. He had initially resisted to using these new-age phones, but after about two years he seems to be addicted to the device. It’s no longer a luxury to him, rather, a necessity.

We are a different lot though, ones who use varied apps on their phones for online shopping and other activities. Studies show that 90% of smartphone users in India use apps.

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Book Review : She Loves Me, He Loves Me Not

Blurb View: 

Image Courtesy: Goodreads

Image Courtesy: Goodreads

Zoella didn’t know whether she was devastatingly happy or happily devastated.
Zoella’s been in love with Fardeen Malik, her best friend’s gorgeous older brother, since she was ten, but he’s always seen her as a ‘good girl’—not his type—and he can barely remember her name. Besides, he’s engaged to a gorgeous leggy socialite, someone from the same rarefied social strata as the imposing Malik family. In short, Zoella has no chance with him.
Until a brutal accident leaves Fardeen scarred and disfigured, that is. Suddenly bereft of a fiancée, Fardeen is bitterly caustic, a shell of the man he used to be, a beast that has broken out of the fairy tale world he once lived in. And a twist of fate lands him his very own beauty—Zoella.
This man, however, is a far cry from the Fardeen of her dreams. Stripped of her illusions, Zoella creates her own twist in the fairy tale, beating him at his own game.
Order now and read this modern, unusual interpretation of the old-age fairy tale, in which Zeenat explores the themes of love, longing and arranged-marriages.


The more I read English Literature from Pakistan, the more it entices me. There’s a distinct flavour of oneness in some aspects and much alien-ness in others. Overall, it’s a delectable platter of culture, language, food and customs served in a very stylish and realistic way by these new age authors. Having read an author from Pakistan before, I was looking forward to Zeenat Mahal’s book.

If you ask why romance, I’d say because they’re deft at it. Zeenat has written a story that hovers beautifully around romance and stronger emotions. Though Zoella and Fardeen know each other since childhood, economic and societal difference keep them apart for a long time. Strange situations bring them together and sparks flow for a brief period. Then begins a saga of misunderstandings and tension between the two. It’s a prolonged story and at some time, it gets a little dragged. Fardeen’s fiery self is too much to tackle at times. Zoella’s transformation is also stunning.

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