IndiPR – New Kid On the Block

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Image Courtesy: IndiPR

I have never published a Press Release before as most of them turn out to be boring. What would you do with dry information and specifications about a new product launch? Thousands of businesses, products and services are launched everyday across the world. When these products go live, a Press Release is usually the first order of business. These are sent to media professionals, PR agencies, bloggers, influencers and a sundry lot. Most of them have nothing to do with the product/business being launched. They are bored, go ahead and delete the invitation via mail. There are a few influencer platforms that target specific bloggers for different kind of products. IndiPR has arrived with the idea of making Press Releases cool and connecting businesses to influencers seamlessly.

Businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers in less than 72 hours. Isn’t that great?

The Process

IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

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Book Review : Life Mantras

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lifemantras“After having gone through the book, you will definitely and convincingly realize that to achieve peace, true happiness, contentment, satisfaction and also to attain continuous progress in life in terms of material gains, respect and love, you need not depend on anybody in this world. It all depends on you. It is all in your hands.”—‘Saharasri’ Subrata Roy Sahara “Nobody does anything for anyone. All do for themselves either for more and more material gains or to save and escape from any kind of material losses or from mental-emotional dissatisfaction or for getting more and more mental-emotional satisfaction. Therefore, no one sacrifices for anyone. When no one does anything for anyone, there is no justification in expecting any returns.” The author goes on to explain that to make life truly beautiful, one also needs to understand the basic truths with which we are born or the basic instincts inherent in us all. So for a positive outcome one has to learn the psychological or the emotional aspects of life, in other words, the realities of life or the entire philosophy of life. As you get immersed in the potent energy of these ‘Life Mantras’, you will slowly find a change, a sense of fulfillment, a self-motivation coming in you. You will thus be led to the ultimate realization that the journey of life is indeed a truly blissful and an enlightening experience.

Review: 

In Life Mantras, India’s top corporate honcho Mr. Subrata Roy shares real-life lessons by touching upon many aspects of human thoughts and emotions. Right at the outset, he begins by saying that every human is unique by himself. Thereby, he discusses the psychological and emotional aspects of life. Gradually he moves on to ways of achieving happiness, satisfaction, content life and more. While he talks about motivation, he boldly puts it forth that money does motivate just as esteem and love. He further grabs attention by saying that we only work for ourselves and our own advantages. Gradually as the book progresses, the reader learns that there are seven health stages of human being and four types of knowledge. And of course at the end, he writes about ego and its woes. Overall, ‘Life Mantras’ gives us a deep insight into the basic realities of life.

Mr. Subrata Roy Sahara laid the foundation of Sahara India Pariwar with mere 2000 rupees with three workers in the year 1978. But today his company boasts of 12 lakh fellow workers. Presently, he is in Tihar jail, from where he has written this book. To write a book in the prison isn’t an easy affair but for him this isn’t the end. Life Mantras is the first one in the trilogy, ‘Thoughts from Tihar’. As of now, this one is an exhaustive amalgamation of his experiences, observations, interactions and more.

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