This probably would have occurred somewhere in the globe a year or two back – picture a serious boardroom drama, with the design folks being present.
“Alright guys, settle down soon, we are planning to surprise the Indian automobile fellas; well, can’t drive everybody nuts neither can we shed the ‘Tata-for-commercial’ tag so easily, but let’s give a decent try.
We call this HORIZONEXT strategy, the focus is to be on the products intensely. We plan to build a car, a sedan for the entry level sedan segment and a premium hatch, with most of the goodies packed in it, and of course, guess what, with a superb price tag. Surprise, Surprise, Surprise – here cometh Zest and Bolt.”
(We would just limit this article to BOLT petrol variant as Zest is out of scope for this one). Hey, we are still in the boardroom meeting, reckon, the design folks are all ears to the lead voice.