As a fashion buyer at one of New York’s most glamorous department stores, Dana McGarry is a tastemaker, her keen instinct for fashion trends and innovative ideas coupled with a razor sharp business sense. But like the elegant and conservative store that employs her, Dana is caught between two eras—between being liked and standing her ground, between playing by the rules and being a maverick. Dana is sensitive and beautiful, but what you see is not what you get. Behind the cool and attractive facade, Dana is both driven by her need to control yet impeded by her expectation of perfectionism. As she competes to replace women at the top of their game, she is challenged by jealous colleagues. And when a wealthy love interest wants to open doors and support her ambition, she embraces Coco Chanel’s mantra of “never wanting to weigh more heavily on a man than a bird.” As the women’s movement paves the way, Dana finds a path to the career she wants at the expense of happiness that was not meant to be.
Steward captures the nuances of 70s life in New York City and provides the perfect backdrop for an independent woman determined to make her mark. What Might Have Been is a story that transcends any period.
While I have read books covering various industries like hotels, automobiles, hospitals, and even films – fashion is certainly a first for me. A novel that is set in the fabric and fashion world of New York City and in one of my favourite decades – the ’70s – there wasn’t any reason I would turn down this one! And might I add that Lynn Steward has a pretty impressive way of writing her Dana McGarry series. Gorging on What Might Have Been for the last two days, I’m quite tempted to go back and read the #1 in Dana McGarry series – A Very Good Life.
New York City is the epitome of fashion with names that we revere all around the world. I have been to the Fifth Avenue and Manhattan’s high end stores and it has left me awestruck with the amount of hard work that goes behind all the glitz and glamour. With the help of cutting edge technology, using fabrics and designing them has become easier in this millennium. But how did it all work in the 1970’s? How did women working in fashion make their way through an outright competitive industry? Dana McGarry and her journey gives an insight into that era and I think it has been captured beautifully by Lynn Steward who has worked as a buyer.